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UPRTOU MBA 2.4 Marketing Management Solved Assignment 2026–27
ASSIGNMENT for June 2026 - Jan 2027 Sessions
MBA 2.4
Marketing Management
ASSIGNMENT
Session: 2026-27
Max.Marks:30
Program Name: Master of Business Administration (MBA)
Semester: 2nd
Course Code: MBA 2.4
Course Name: Marketing Management
SECTION-A 2*6=12marks
Q.No. Short answer type question (approx.200-300words) Marks
1. What are the objectives of marketing?
2. What is product life cycle?
3. Define product and give various types of products with examples?
4. List any four characteristics of consumer buying behavior.
5. What is branding? State the functions of a brand.
6. What is digital marketing?
SECTION-B 6*3=18 Marks
Q.No. Long answer type question (approx.500-800words) Marks
7. Explain the concept and process of market segmentation.
8. Explain the stages of the product life cycle with suitable examples.
9. Discuss the elements of the marketing mix (4Ps) with suitable examples.
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