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OSOU GEJMC-04 Solved Assignment 2023-24
Odisha State Open University, Sambalpur
Generic Elective Journalism and Mass Communication (GEJMC)
Course Code : GEJMC-04 (Theory) Semester-5
Third Semester Assignment SESSION: 2023-24
ASSIGNMENTS-I
Advertisement and Public Relations (GEJMC-04)
(Answer all the questions, which are compulsory) Full Mark-100
Group- ‘A’
Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10
A. The term ‘advertising’ is derived from the latin word _________.
B. ASCI stands for________.
C. Visual advertising and Audio-visual advertising are similar. (True or False)
D. Advertising Standard Council of India was founded in the year__________.
E. AAAI stands for____________.
F. ABC certifies the circulation figures of publication in every _________ months.
G. Write two different forms of outdoor advertisements.
H. Insurance advertisement is known as _____________ advertisement.
I. Advertisement price in newspaper is calculated in ___________.
J. __________ department gives an advertising budget to the company.
Group- ‘B’
Q.No 2. Short answer-type Questions (within two sentences) Marks: 2X10 = 20
A. What is advertising?
B. Why advertisement is used as a tool of communication?
C. What are the five theory of advertising?
D. What is DRIP advertising model?
E. What is surrogate advertising?
F. Who are the members of Indian Society of Advertisers?
G. What do you mean by brand?
H. What is advertising appeals?
I. What is targeting in advertising?
J. What is advertising budget?
GROUP- ‘C
Q.No 3. Medium answer-type Questions (within 75 words) Marks: 3X10 = 30
A. Trace the history of advertising?
B. What are the objectives of advertising?
C. What is the necessity of advertisement theory for mass media?
D. Describe DAGMR model?
E. Explain economical aspect of advertising?
F. Describe the role and responsibility of ABC?
G. Describe different types of advertising?
H. How advertising segmentation is done?
I. Describe advertising campaign?
J. Define the role of advertising agency?
GROUP- ‘D
Q.No 4. Long answer-type Questions (within 500 words) Marks: 4 X 10 = 40
A. Why advertising is important for mass media? Advertising has a great impact on different stage on the human life, write your answer with suitable examples.
B. Define the classification of advertisements.
C. Define Ethics in advertising?
D. How can you create a good advertisement? Select a product of your own choice to create a good advertisement.
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ASSIGNMENTS-II
Advertisement and Public Relations (GEJMC-04)
(Answer all the questions, which are compulsory) Full Mark-100
Group- ‘A’
Q.No 1.Very Short answer-type Questions (one word). Marks: 1 × 10= 10
A. _____________ is known as the father of public relations.
B. According to whom public relations could be a scientific practice?
C. PRSI was founded in the year______.
D. DAVP stands for____________.
E. RNI was founded in the year_________.
F. Section _______of the IPC defines what amounts to criminal defamation.
G. False and defamatory publication or statement tendering to harm the reputation is known as ________________.
H. Copy right act of India was enacted in the year____________.
I. Twitter was established in the year______________.
J. In the year __________whatsapp was procured by facebook.
Group- ‘B’
Q.No 2. Short answer-type Questions (within two sentences) Marks: 2X10 = 20
A. In the concept of public relations, who are the public for a University?
B. What is communication strategy group?
C. What is press conference?
D. Why PR is known as the crises management?
E. What is a News Letter?
F. What do you mean by sponsorship?
G. What is PIB?
H. What do you mean by intellectual property rights?
I. What is paid news?
J. Write two names of popular social media used in public relations.
Group- ‘C’
Q.No 3. Medium answer-type Questions (within 75 words) Marks: 3X10 = 30
A. What are the roles and responsibility of PR department?
B. Describe the public relations organizations in India?
C. Describe the PR tools and strategy for an Industry.
D. Describe the differences between traditional PR and Modern PR?
E. What are the differences in advertising and public relations?
F. How do planning is done in public relations?
G. Explain the ethical issues faced public relations practices.
H. Explain law of defamation for media?
I. Explain the differences between two social media Twitter and Facebook.
J. Describe the four stage of integrated marketing communication?
Group- ‘D’
Q.No 4. Long answer-type Questions (within 500 words) Marks: 4 X 10 = 40
A. How PR organizations do works in the global concept 21stcentury?
B. Describe the practices of PR done by different Govt. organisation of India?
C. How social media can be an effective tool in public relations by following ethical issues?
D. Explain the concept of integrated marketing communication with a product of your own choice.
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