NALANDA OPEN UNIVERSITY
Assignment Questions (Session 2022-23)
[for Annual Examination, 2023]
Post Graduate Diploma in Marketing Management (PGDMM)
PGDMM PAPER–I
Answer Any Two Questions. (सà¤ी प्रश्न 10-10 अंकों के हैं)
1. Explain the goals of marketing and marketing system.
2. Define market Segmentation. What are its benefits ?
3. Describe the functions of a Marketing Manager.
PGDMM PAPER–II
Answer Any Two Questions. (सà¤ी प्रश्न 10-10 अंकों के हैं)
1. How social class affects the consumer buying behavior ?
2. What is consumer research? Explain its significance.
3. Comment upon the learning model of consumer buying behavior.
PGDMM PAPER–III
Answer Any Two Questions. (सà¤ी प्रश्न 10-10 अंकों के हैं)
1. Discuss the merits and demerits of different types of media ?
2. What are the different types of advertising appeals ?
3. How will you allocate your advertising budget ?
PGDMM PAPER–IV
Answer Any Two Questions. (सà¤ी प्रश्न 10-10 अंकों के हैं)
1. What is marketing channel ? What are the different types of marketing channel ?
2. Describe in detail about the foreign direct investment of retail in India ?
3. What are the roles of sales person and sales Management ?
PGDMM PAPER–V
Answer Any Two Questions. (सà¤ी प्रश्न 10-10 अंकों के हैं)
1. What do you mean by marketing of services ? What are the Service Characteristics ?
2. What are the main tools of improving service productivity ?
3. Explain marketing mix as a tool of marketing strategy.
PGDMM PAPER–VI
Answer Any Two Questions. (सà¤ी प्रश्न 10-10 अंकों के हैं)
1. What is research design ? Discuss its measurement.
2. Discuss the four phases of International marketing involvement.
3. How can the Legal environment have an impact on the marketing mix of an MNC ?
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